When you start something new for business, there is much to consider. It would be best if you looked at every angle so that when you launch your online business, it has the best opportunity to be successful. Finding your niche and getting to the point of finding the keywords for your niche isn't all that different. Here are three easy steps you can take to find your niche.
Step One: Finding Your Keywords
Finding your keywords is the fun part of discovering your niche with Google External Keyword Tool (https://adwords.google.com/home/tools/keyword-planner/#?modal_active=none). It's super easy to search for niche ideas. The free tool allows you to find local and global search volumes for particular and related keywords. It also provides you with the competitiveness of the keywords as well.
You want to search for keywords that pull in at least 1,000 global searches every month. You also want to ensure that your chosen keywords aren't overly competitive.
Step Two: Analyze the Competitiveness of Your Keywords
After you've discovered some niche market keywords that you think might be profitable and that you might want to work with, you can start checking out exactly how competitive they are. This can be accomplished using the Google search engine and typing your chosen keywords into the search bar. This will show you how many other pages are listed for the keyword and the pay-per-click (PPC) competition.
Step Three: Decide on Your Niche
Based on the results from the previous step, you can now decide if you want to move forward with your niche idea. You want to consider the number of PPC ads during the search. If there seems to be a ton of competition, but minimal PPC ads, then it is safe for you to move forward with your niche idea, knowing that you won't waste your time or energy on a nonprofitable market.
Once you've decided to move forward with your niche, you'll need to select a domain name that fits your keywords. Finding your niche is just the beginning. Once you've landed on the best market for your interests and passions, you'll have to create your content, build your links and backlinks, and start creating your email marketing list.
Thanks For Reading,
Steven Smith
