Choosing your Low Ticket Product

Going Low

When it comes to winning the confidence of a prospect, nothing speaks louder than a good deal. Persons who are responsible for securing goods and services for their employer love to save the company money.

It enhances his or her reputation with the officers and owners. At the same time, no one wants to end up with a low cost service that ends up being a dud. This means the good or service needs to perform well along with being cost efficient.

Man with magnifying glass looking for coins Your job is to match low cost quality goods or services with the business type of your prospect. Once you demonstrate how one of your low cost offerings will consistently outperform the competition and save money for the prospect’s employer, you will be poised to help roll out your low cost offering throughout the organization, making your profit in volume distribution initially.

Once your offering is functioning throughout the organization, you may find that not only do you have the ear of your initial contact, but now you have the ability to interact with persons throughout the organization that may be interested in other offerings that you can supply.

Providing additional goods or services that are in a similar price range will be another way you will increase the profit margin. This is sometimes referred to as lateral selling.

Simply put, you are not really pushing items with a higher price tag, or even enhancements to services you have already sold which would increase the profits. You are simply broadening your current situation to include more of the same, from a charge perspective.

There is nothing wrong with lateral selling. In fact, it can be quite profitable. However, in time it reaches a point where there is no more room for more of the same and you need to move on to the next level.

Low Ticket Product Ideas

When you think in terms of low ticket products or services, you are talking about items that usually carry no more than a $27.00 price tag. The most common average range for a low ticket item would be in the $5.00 to $9.95 range.

There are many of online and brick and mortar businesses that consider low ticket items to be the bread and butter of the business, the way that you keep the lights on every month.

Of course, in order for those low ticket items to keep a steady flow of basic revenue, there is the need to promote your offerings and entice new clients to give them a try. Here are a few ideas that may help you promote your low ticket offerings to fresh faces.

Special Reports

Spotlighting the low ticket items that are your biggest sellers to a wide range of customer demographics is a great way to get the attention of prospects.

A special report is going to essentially focus on two things: first, this is a product or service that has is being successfully used by hundreds of thousands of people right this very minute.

Second, this product or service can make a big impact in the quality of your life and work. Once you have it, you will not understand how you ever got along without it.

These types of special report promotions are meant to spotlight all the positive attributes of your offering. You want to talk about the great performance, the low maintenance, and of course the low price.

One thing that can help dress up a special report is charts and relevant graphics. Most people are visual in the way they relate to the world, so using a simple chart to illustrate a point, or inserting some other type of visual that is related to the subject matter will help to enhance and hold the attention of the reader.

Testimonials from current clients also are a big part of a successful special report. If at all possible, vary the industry types that are represented in your testimonials.

The broader the use of your offering in various parts of the business world, the more likely a prospect is to see the need to investigate a little more closely.

Special reports are relatively easy to produce and extremely cost effective to have available. The content can be used in a direct mail piece that can be reproduced cheaply.

The special report can be posted online, with a unique URL that can then be distributed far and wide by both manual and electronic means. The result is an effective promotional tool that has a very lost cost to create and has the potential to yield big returns in a very short time.

Short Audio Sessions/podcast

Have you ever listened to those short audio clips that are on many web sites? They often are informative and can spur people to look more closely at a product or service.

Short audio sessions are not anything new. For decades, businesses have employed fifteen-second audio sessions to promote their products while callers were on hold, waiting to speak with a customer service rep.

Theater owners have employed them to get in a plug for concessions that are sold in the theater lobby. Who among us have not heard a short audio session while in the grocery store or in a discount retail store?

Given the history of the success of short audio sessions, it is no wonder that they are also working on the Internet as well.

To a degree, a short audio session makes the sales process via the Internet a little more personal, as the prospect hears a human voice. That alone makes the session an appealing way to reach a certain part of the populace.

Of course, a successful short audio session is going to be to the point and informative. It will give the prospect enough to ensure he or she will progress to the next level and seriously consider the offering, rather than simply scanning some text and moving on to another web site.

Settle on the subject for the session, make is crisp, clear, and easy to understand. Then shut up before you get too wordy.

Trial Membership Offers

Everybody wants to get a bargain, but there are those that will sit on the fence forever before making a decision. A trial membership offer can be just what you need to get them to commit.

There are several things that are very attractive to a prospect. Among them are:

There is no long-term commitment. If I don’t like what I see during the trial period, I simply move on.

Outstanding happy 3D man I don’t have to pay full price. Most trial offers will be at a discount, so very little revenue is invested.

The trial offer gives me the chance to test drive and show the offering to other people who would be using it. I can find out up front if they see any advantages to using this new offering

This gives me the chance to think of questions that should be answered before a commitment is made. I may think of something while in the trial period that I would not think of during a simple demonstration.
If you offer a trial membership, make sure you provided specific terms, as well as a way for the prospect to convert the trial membership into a full membership at any time during the trial.

Trial Software Offers

If software is involved in your product or service offering, you may also want to provide a demonstration version of the software that is good for a limited amount of time. Think in terms of some of the free electronic trail games you can download.

Many of them will allow the player to access and start a new game session for a specific number of times before the software becomes inoperative and they player will have to purchase the full version in order to continue.

Trial software should be representative of what the full version does, but you want to make sure that the software cannot be reconfigured to get around the limited time usage.

This is not a difficult task for anyone who develops software; all you will need to do is provide the perimeters of the trial time and you are all set.

As with the trial membership offers, you want your prospect to be able to upgrade from trial to permanent software at any point during the trial time, so make sure you include that in your package as well.

Promoting your low ticket items will keep your company moving along, providing the operating capital that you need to enhance your offerings and also develop more high priced offerings as well.

By utilizing these and similar ideas, you can effectively increase your client base without investing a huge chunk of your profits into public relations endeavors.