With the rise in popularity of social media, it has never been easier to uncover your competitor’s weaknesses. The many successful participants in the Internet marketing industry reflect the growing importance of competitive marketing analysis. This information has become more crucial than ever. Healthy competition is an essential component of success. Taking a peek at your competitors requires a little undercover work.
Dig into Their Keyword Prioritization
Head over to your competition’s website and thoroughly analyze their keywords. Dissect what keywords they are targeting and why. Carefully look for hidden keyword prioritization patterns and compare them with your site's. You’ll have to dig deep and improvise to beat your competition at their game. You can identify the keywords being used by utilizing the online tools SEMRush (https://semrush.com/), SuggestMrx (http://suggestmrx.com/index-en.php), SEOchat (http://tools.seochat.com/), and Ubersuggest (https://neilpatel.com/ubersuggest/).
Breakdown Your Competition’s Rankings
For an in-depth comparison, breaking down your competition's rating on Google and other search engines is imperative. Monitoring their rankings is easy to do when you utilize these online tools, SERPs (https://serps.com), Authority Labs (https://authoritylabs.com), and Positionly (https://positionly.com). These tools are perfect for their comprehensive filters and direct comparison features.
Monitor Their Online Reputation
To stay ahead of the competition, you must continually monitor their online reputation and visibility on the various search engines. It can get complicated if your competition works globally and you don't. You can easily monitor their reputation by using multiple online resources. Some of the best monitoring tools that you can use are MOZ toolbar (https://moz.com/products/pro/seo-toolbar), CognitiveSEO (https://cognitiveseo.com/site-explorer/), and Majestic SEO (https://majestic.com/).
Gauging the performance of your competition is almost as critical as analyzing your campaigns. It is essential to take the attitude that, like you, your competition is examining your business and the rest of its competitors.
If you continually complete analytical market analysis on your competition, it can become increasingly more accessible for you to survive in the heavy competition. This is even true if your competition targets different locations or niches than you. You need to figure out who can pose stiff competition to your own online business or who can teach you something. You need to pay close attention to those in the industry who can show you something.
Thanks for Reading
Steven Smith
